I have the great privilege to be part of a great team.
 
In Network Marketing (NWM)  we all try to “stand apart” from the pack.
 
We try to do this in many ways.
 
In NWM, too many ads / commercials / presentations suggest THIS…
 
==> OUR product is better than YOUR product.
 
==> OUR pills are better than YOUR pills.
 
==> OUR pay plan is better than YOURS – because ‘you’ only pay so much on level two, and ‘we’ pay much more.
 
= Our “pay plan” is better than yours – so our “company” is better than yours — on and on…
 
What kinds of ‘messages’ are given here?
 
First of all, they are Unprofessional – and the perception is – that we are in a W-A-R.
 
We have created a War – and WE are cordially invited to come join the War, We want you to recruit ‘others’ to join the WAR too.
 
Question: Wouldn’t everybody just ‘love’ to be in a W-A-R?
When we ask people to tell us honestly, how they are ‘doing’ in Network Marketing — they will tell us it’s really tough. Recruiting is very difficult. Of course it’s tough – but especially IF we are in a WAR.
 People don’t want to fight – they don’t want to be in battle.
When we say, “my product is better than yours” — we have pretty much declared WAR. We’re in a War when we say this other company only pays so much on the 2nd level – but WE pay this much.
Come join the product-War — come join the comp plan-War — come join our WAR.
 
Yet, in the midst of this, several companies have rocketed to spectacular growth, producing unbelievable success. What is their SECRET? What makes one company grow like wildfire – when most companies are struggling – and many may eventually go under?
What is it that creates a ‘sponsoring explosion’ in the midst of other companies that are really struggling to stay afloat? What is the SECRET to producing a fast but solid growth curve?
 
If we look at one fast growing company, we can find a clue.
 
This company grew to 350million MILLIONNAIRES using a TAPE 
 
THEY told THEIR S-T-O-R-Y on that tape. THEY told a GREAT story. We’re all looking for ‘that Secret’ to business success.
 
==> That’s the secret. It’s not because they had a great TAPE. It’s because they had a great S-T-O-R-Y.
The STORY produced spectacular growth.  
 
==> it was the S-T-O-R-Y told in that Tape.
 
I believe one of the “major” K-E-Y-S to building a fast multiplying down line is to tell a “great” STORY.
 
When we tell a great STORY – we are not in the War.

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