Core Quality 9) Follow the system
Leaders understand that “lone rangers” can be successful initially – but will not enjoy long-term success. For residual income, and walk away security, you must follow a step-by-step duplicatable system, and you yourself must be duplicatable. This means that everyone in your organization uses the same marketing materials, employs the same training procedures and follows a standardized presentation. This way, the method you use to bring in new people is the same method they use to bring in their new people. You are completely duplicatable. Regardless of someone’s previous job experience, their education or confidence level – they can do the business in exactly the same, successful way you did. Your sponsorship line has learned what works and what doesn’t. They have created the system based upon that experience. Follow the system and you have the resources of the entire sponsorship line working for you. If you change the system, you lose the benefits of having all those resources at your disposal. Also, when you change the system, (substituting a different tape, changing the presentation, etc.) you send a message to your people that it’s OK to change the system. Your first-level people change the system a little, so their first-level people change the system a little, and so it goes down through the entire group. After a few levels, there is no system, so you have no security, no potential for walk away, residual income. And that means no “drink out of a coconut money!” Go Core!
These nine Core Qualities are what separates network marketing leaders from the people who drop by the wayside and never reach long-term success in the business. Practicing all the core qualities isn’t easy – it’s not supposed to be. But you must practice them if you’re truly interested in building a network where others can achieve the same success as you. “Going Core” means doing all nine actions, not just the ones you like. It also takes a substantial investment in you. But you will discover that the people who commit to going core reach dramatically higher levels of success than those who don’t. As a leader committed to empowering others, you have a responsibility to go core yourself, and create this culture throughout your organization.