Core Quality Edify the organization

A well trained distributor must learn that they must edify their sponsorship line. By “edify,” it simply means to build up. When you point out the success and accomplishments of your sponsors – it makes those sponsors more effective when they come to work with both your prospects and distributors. Many times you will find it difficult to be a prophet in your own hometown. Sometimes your friends and relatives aren’t yet ready to accept that powerful, positive concepts can come from you.

By edifying your sponsorship line – then bringing your prospects to them – you’ll have support to hold you over until you develop some initial success and credibility. Likewise, your sponsorship line can help you when you’re working with your new distributors. This was a lesson I had to learn the hard way. I was so ego-driven when in my early years in the business, that I would never edify my sponsor. In fact, I did quite the opposite. I used to complain to all my people how weak my sponsor was, hoping I would look strong by comparison. (Of course it did just the opposite, but I couldn’t see that.) In any event, when my sponsor would come to town, do training, or conduct a meeting – none of my people would turn out. So when I needed someone to give me credibility, there was no one to provide that. I never got any of my close friends or family members in the business. I still today believe the reason is because I didn’t edify my sponsorship line.

culled from networkmarketingtimes

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