Leverage your time, grow your business and stop new distributors from dropping out . . .There’s a magic moment in the sponsoring process when your prospect catches the vision and makes a decision to join the business. But, there’s another magic moment — one even more important. This happens when your new distributor really understands how he can make his dreams come true in your program.
When people drop out, it’s usually because this second magic moment was never reached. What happened was your distributor had second thoughts. Those big checks, free cars and trips sounded wonderful . . . for you. But your distributor just didn’t relate to how he could get those things for himself. Unless you show him how he can reach his dreams through your program, he won’t have the frame of mind to persevere through the challenges and reach success. If you make this connection–you’ll have a distributor forever.
Here’s the usual sponsoring process. You make a presentation and sponsor a new distributor. He’s excited and dreaming about all the money, trips, cars and other goodies he’s going to get. He already has his first five distributors in his mind. So, you send him home and tell him to make a warm list.
Since he already knows the five people he wants, he doesn’t bother with the name list, but calls all five people and invites them to the next meeting. Now, he sits back and relaxes — waiting for the big bucks to roll in.
The night of the meeting arrives, and what happens? With luck, one person shows up. Your new distributor is devastated.
Hopefully, he will recover. Then, he will spend the next five weeks re-inviting those four people who never came. Every week, they have even better excuses.
What your distributor doesn’t realize is that these people DON’T WANT TO COME. They just don’t know how to tell him. So, by the end of his second month, your new distributor tells you, “I just don’t know anybody else.”
Rather than having to face more rejection and frustration, your distributor has given up the ghost. It’s highly likely he will quit. If he stays with it, there’s a good chance he may come to meetings for the rest of his life, but he will never bring a guest. His fears are greater than his dreams. He now sees those big checks, trips, etc. in the abstract – they sound good and look good, but he doesn’t actually believe they are ever going to happen for him.
To turn fantasies into dreams, and dreams into commitment — your dreams must be stronger than your fears! Motivation, positive thinking and hype will only last so long. Unless your distributor has a believable, logical plan for attaining his dreams, the fear will take control. The same holds true for you, too.
Probably the most important component in building your business is the training you give your new distributors is in the first 48 hours. This formative stage is what determines whether they approach their new business like a business.
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