One thing I have really learnt in this Access Marketing business opportunity is that, whatever you do, it’s all about the people not you. It’s very hard for people to see the vision the way you do until it is well presented to them. Sometimes, they still have doubts until they reluctantly or to-you-wrong, try it for themselves . I was sent an e-mail and when I read it, it was like an eye opener. This is it.
Someone once said, “facts tell, stories sell.”
No one cares about your product name before they know what it’s done for you.
No one cares about what’s in your product before they know what it’s done for you.
No one cares about the name of your company before they know what your product’s done for you.
No one cares about the science or scientists’ credentials of your product before they know what’s it’s done for you.
No one cares about how great you, the sales person, thinks your product is before they know what it’s done for you.
No one cares about the boasts, promises and self-aggrandizing statements you or your company make about yourselves and your product before they know what it’s done for you.
No one wants to hear technical explanations and lectures about why your product’s so wonderful before they know what it’s done for you.
Once they hear what it’s done for you, they’ll decide if that matters right now.
Test it for yourself
Some people get irritated by know-it-alls and unnecessary hypes. There were also two illustrations of who you relate to in the mail. Lulu or Fred.
Lulu: “I market freshly harvested, filtered, flash pasteurized and cold filled, the TART MONTMORENCY CHERRY CONCENTRATE that comes in a unique aluminum bottle. The bottle¢s liner protects the concentrate from the outer container…”
Versus:
Fred: “I market a product for someone who has trouble sleeping, and doesn’t want to use drugs, like the way I used to be. Do you know anyone who might like to know about a product like that?”
You may agree with me that, most people would rather talk to Fred because he is thinking of other people and less demanding. He has thrown the ball into the people’s court. Obviously, Lulu is announcing her product to people that have never heard about it before, that have lots of questions in their mind and she expects them to be interested in her product.
No one cares how much you know, until they know how much you care. That’s all there is to it.
How true JOjO and you know what, one day on our journey in this networkmarketing biz, you will prove it. I’ll share an experience. I had spent so much time efort and resourse trying to get this new customer , to use my product (NONI) that he had already bought. Well, he finally did and fell in love with Noni. WE dicided he should sign up and at least get the product cheaper only to come back and he tells me he has registered with an old friend who he couldnt say no to. what do I do, storm out, cut off from him or what? well to prove that I care, I told him that I am happy he has found the great benefit in this product and that I feel really honored that it was me who introduced it to him. I kept the relationship and do you know what it has yielded, more and more refferals from him. Infact I met another from him today. they buymy product and are in the biz. It really and trully pays to CARE. Thanks for the post.