“Lose 30 pounds in 30 days!”
Now isn’t that quite a catchy phrase. I mean “who doesn’t want to lose weight in record time?” I know I do and so does half a dozen other people who similarly want to loose weight and thus, fall easy prey to such quite catchy phrases.
But the only thing you’ll lose by purchasing the latest “miracle diet product” is your money. Diet scams are big business with sellers vying for their share of the nearly $35 billion that Americans spend each year on weight loss products and programs.
Top Diet Scams
Experts say roughly the same top five diet scams seem to keep resurfacing every few years, each time with a flashy new marketing gimmick. But they’re all based on the same bad science.
The top five diet scams include:
Metabolism-boosting pills based on herbal ingredients
Fat- and carb-blocking pills
Herbal weight loss teas
Diet patches, jewelry, or other products worn on the body
Body wraps or “slim suits”
“There have always been quack weight loss schemes out there because nobody ever believes that you can’t lose weight faster than you gained it,” says registered dietician Althea Zanecosky.
“It maybe took two years for them to gain those 15 pounds, but they want to lose it in two weeks.” A more realistic timetable for lasting weight loss is to lose about a pound or two a week, says Zanecosky.
According to the experts, the best and only way to lose weight for the long haul is to burn more calories than you eat and that process (to say the least) is slow. Simply put, any diet product that promises “quick and easy” weight loss without some amount of sacrifice is definetly bogus and spurious.
According to the FTC, here are some common catch phrases that weight loss Victims should be wary of:
No Diet! No Exercise! Loose 30 Pounds in 30 Days
Eat Your Favorite Foods and Still Lose Weight
Shrink Inches Off Your Stomach, Waist, and Hips
Scientists Announce Incredible Discovery!
Revolutionary European Method! Ancient Chinese Secret!
Turn On Your Body’s Fat-Burning Process
Automatically Convert Fat to Lean Trim Muscle!
Absorb Fat
Developed After Years of Secret Research
New Scientific/Medical Breakthrough etc.
In addition, these Quacks employ some common sales gimmicks, which include:
Outrageous claims of dramatic, rapid weight loss.
Testimonials from “famous” doctors, researchers, or other medical experts.
Dramatic before-and-after photos depicting substantial weight loss.
Ads that tout the latest trendy ingredient in their headlines.
A footnote hidden somewhere in an advert stating “diet and exercise required.”
Much as I agree that these ads can be quite tempting, I will like to remind my fellow weight loss seekers that “nothing good comes easy”. So if you want to get rid of that fat let us jointly take the slower but reliable regimen that will not only work but that will also last.
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